We built this guide to give you a straightforward, calm explanation of how our partnership model works at Kong Casino kongs.casino. If you manage a website, social channel, or review platform in Belgium, this is the starting point for understanding the framework, the legal framework, and the process involved in joining our network.
Ways to Become a Part of Our Affiliate Program
This application process is straightforward but thorough. We review every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We launch with a short online application form accessible from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything satisfies our standards, we send your unique affiliate account credentials by email.
- Submit the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Obtain your unique affiliate ID, set up your dashboard, and begin using approved tracking links in your content.
Resources Accessible for Accepted Affiliates
Upon approval, you gain access to our internal affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved copy snippets in Dutch and French. We allocate resources to these materials so you devote less time creating assets and more time engaging with your audience.
We also offer monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence enables you customize your content to what actually resonates with Belgian players you bring to Kong Casino.
Our team maintains an open line through a dedicated email address and periodic webinars. These sessions discuss lenouvelliste.ch practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without employing aggressive tactics.
- Certified media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account becomes active, and we continuously improve our resources based on partner feedback.
Legal Obligations for Affiliates in Belgium
Operating as an affiliate in Belgium requires you must adhere to several layers of legislation. The Belgian Gaming Act lays the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We expect every partner to grasp these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that contains affiliate links. Belgian consumer law mandates that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” located near the content satisfies this duty in most cases.
You are also prohibited from targeting individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid drawing in minors. We supply age-gate prompts in our own journey, but your promotional context must also account for this restriction.
Limitations on Advertising Content
Belgian regulations forbid misleading claims about winning probabilities or indicating that gambling solves financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that trivialize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still follow the same high standards we follow in our own marketing.
Messages on Responsible Gambling
Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to place this within a dedicated section, not tucked away in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law stipulates that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
Payment Terms and Payout Timeline
Our commission structure is structured to be consistent even in a market with tight regulation. We compute commissions on the first of each month for the previous calendar month. Statements become accessible in your dashboard instantly after calculation, so you are never waiting for manual reports.
Payments are handled within 15 days of report generation. We offer bank transfers to Belgian IBAN bank accounts as the primary method. The minimum payment amount is set at €100, and if your total balance falls below that figure, we roll it ahead to the next payment cycle on its own.
Our commission rate is based on tiers based on the number of new depositing players brought in each month. As your referred player base grows, your commission rate increases across defined tiers. This model incentivizes consistent, quality referrals rather than one-off spikes in low-intent traffic.
- Commissions are determined on net gaming revenue after pay-outs, bonuses, and refunds are taken out.
- Settlement currency is euros, with no currency charges added for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is required before a payment is issued each cycle.
How the Kong Casino Program Functions across Belgium
Belgium maintains a strict licensing regime overseen by the Gaming Commission. Any partnership we have must align fully with these national rules. This means our affiliate program is founded on compliance-first principles, with clear restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you get admission to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you don’t have to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you directed. We exclude cost-per-acquisition arrangements, as our focus is on consistent player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply clears to zero at the start of the following month. We implemented this feature so that a single big win does not weigh down your future commissions indefinitely.
Monitoring and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also employ a last-click attribution model, which implies the most recent affiliate link clicked before registration receives credit for https://www.tradingview.com/symbols/NYSE-MCD/financials-dividends/ the referral.
Our tracking system is checked regularly to guarantee accuracy. We record every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
What a Casino Affiliate Program Really Means
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a share when your referred visitors take a defined action. It is a performance-based relationship rather than a fixed-fee advertising buy.
The central system relies on honest reporting. Every affiliate obtains a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.
Data Security and the Affiliate Relationship
The Data Protection Regulation applies to everything we undertake with our Belgian partners. As an affiliate, you serve as a distinct data controller for the information you gather on your own platform. We function as a controller for the player data we handle once a user joins Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you view that a player joined and made a deposit on a certain date, but you do not get their name, email, or payment details. This distinction protects player privacy and aligns with the GDPR guideline of data minimization.
You must have your own clear privacy policy on your platform that describes how you manage cookies, tracking, and any personal data you obtain. It should also indicate that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
What We Require from Our Belgian Partners
We are selective about who represents Kong Casino. Our ideal partner knows the Belgian gambling landscape and operates a platform that reaches adults who are already interested in online casino entertainment. We do not accept partners who depend on aggressive pop-up advertising or deceptive pre-sell pages.
We ask you to keep your content truthful and up to date. If we change a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a suitable timeframe. Old offers cause confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication is key for us. We assign an affiliate manager to every sanctioned Belgian partner. This person can address questions about promotional restrictions, provide performance feedback, and alert you to upcoming campaigns. You are not ever unsure whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion is most effective and follows Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all encouraged. These formats give you space to offer factual information while seamlessly integrating your affiliate links in a way that is beneficial for readers.
Online platform promotion is allowed provided your channel targets an grown-up audience. Paid social ads require additional scrutiny, as platforms like Facebook impose their own gambling ad limitations. We suggest consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Basis for Termination
Spam email promotion is strictly forbidden, as is any endeavor to divert traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Breaches of these policies result in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is particularly strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written approval. We enforce this to preserve organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Keeping a Long-Term Partnership
A sustainable affiliate relationship hinges on mutual respect and steady visibility. We motivate partners to publish regular, pertinent content rather than letting links sit on stale pages. Fresh material not only helps your search rankings but also indicates to us that you remain actively participating with the program.
We review all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may deactivate your links and require a check-in. This is not penal; we simply wish to know whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market develops with regulatory updates, new game releases, and changing player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed enables you modify your content strategy and remain compliant as rules around advertising and player protection develop.
Should you choose to leave the program, you can close your account with 30 days’ notice. Commissions accrued up to the closure date are paid out in the next regular payment cycle, provided they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.